Privacy & Analytics

Boostermage is a UK-focused independent price comparison and market information website for sealed Magic: The Gathering products. We aim to use privacy-first measurement practices and data minimisation.

This page explains what we measure, why we measure it, and how to contact us for privacy or rights requests.

What We Measure

We use Umami analytics to understand site usage patterns and improve navigation and product discovery.

Typical measurement data includes page views, referrer/source context, campaign parameters, and selected interaction events.

We design analytics events to avoid directly identifying personal data, and we avoid sending names, emails, payment details, or order details in analytics payloads.

Lawful Basis

Where personal data is processed for analytics, our intended UK GDPR basis is legitimate interests, supported by data minimisation and low-intrusion implementation.

We regularly review analytics implementation against current ICO guidance and update controls when guidance changes.

Third-Party Links

Boostermage links to third-party retailer websites. We do not control third-party content, terms, stock systems, checkout processes, delivery performance, or post-purchase support.

Any transaction is between you and the third-party retailer. Always review retailer terms and policies before purchase.

Contact

Privacy and legal: [email protected]

Press: [email protected]

Marketing: [email protected]

Affiliate partnerships: [email protected]

For privacy or rights requests, include the page URL, concern details, and requested action. We aim to acknowledge requests promptly and review them within 3 to 5 business days.